Podcast: C+/B- is the grade the CX industry currently deserves - Interview with Bruce Temkin

Adrian Swinscoe Podcast (January 2024)

C+/B- is the grade the customer experience industry currently deserves - Interview with Bruce Temkin, Head of the Qualtrics XM Institute. He joins me today to talk about his view on the current state of the customer experience industry, what it needs to focus on next, being acquired (twice in a few months) and what’s coming up next for him and the XM Institute.